Reputation Based Markets

December 20th, 2002 | Posted by paul in Uncategorized

I think as wireless, wearable internet access become ubiquitous, we are going to see consumer power re-assert itself in an unprecedented way. Imagine for example, CueCat (a technology previously with little purpose), except this time each barcode is cross-referenced with a moblog not only neatly containing everyone’s opinion of this product, but also its ethical/corruption index. These types of measurements would be made via decentralized adhoc smart mobs in conjunction with individual reputation systems. So, not only will you be able to vote with your pocketbook, but you will be able to make informed, even ethical consumer decisions based on people you trust. I can see this web-of-trust rapidly superseding top-heavy “consumer” capitalism, transforming it into a bottom-up grass-roots reputation based freed markets.

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